In the age of viral outrage, few things spread faster than a controversial ad. But when it comes to Sydney Sweeney’s now-infamous American Eagle campaign — featuring the cheeky slogan “Sydney Sweeney Has Great Jeans” — the online backlash might not reflect the majority’s opinion. A recent poll reveals that only 12% of respondents actually found the ad offensive, suggesting that the controversy dominating social media may be far smaller than it seems.
A Clever Play on Words
The ad in question shows Sweeney in denim from American Eagle, with the slogan making a playful pun on the word “jeans” — a wink to her public image and popularity. While some viewers took issue with what they saw as a sexualized marketing tactic, others praised the campaign for its humor and cleverness. For many, the wordplay wasn’t offensive but rather a smart way to grab attention in a crowded advertising market.
Social Media vs. Public Opinion
On platforms like X (formerly Twitter), TikTok, and Instagram, discussions about the ad have been intense. Critics argue that the campaign objectifies the 26-year-old Euphoria star, reducing her to a punchline. Hashtags condemning the ad circulated widely, sparking debates about how women in the entertainment industry are portrayed.
However, the new poll suggests that the online uproar may be the work of a vocal minority. While nearly everyone had an opinion, a striking 88% of respondents said they didn’t find the ad offensive at all. Some even noted that the playful marketing was in line with American Eagle’s long history of quirky, youth-oriented campaigns.
Sydney Sweeney’s Brand Image
For Sydney Sweeney, the ad fits neatly into her existing brand persona — confident, playful, and unafraid of leaning into her public image. She has long been a social media favorite, blending glamorous red-carpet appearances with an approachable, down-to-earth personality. Her association with American Eagle has helped bridge generational appeal, making her both a style icon and a relatable figure.
Still, the controversy underscores the fine line celebrities and brands must walk in the digital era. While the poll results may vindicate American Eagle’s marketing decision, it’s clear that advertising strategies can’t be separated from broader cultural conversations about gender, objectification, and marketing ethics.
Why the Numbers Matter
Marketing experts note that a small percentage finding an ad offensive doesn’t necessarily mean a campaign failed. In fact, the attention generated by controversy can often translate into increased brand visibility and sales. “Even if 12% didn’t like it, the campaign achieved massive reach,” one industry analyst said. “In today’s market, standing out is half the battle.”
The poll results also suggest a growing divide between the loudest voices on social media and the silent majority. This disconnect raises important questions for marketers: Should they design campaigns to avoid upsetting anyone, or should they embrace calculated risk-taking in pursuit of cultural relevance?
Conclusion: A Storm in a Digital Teacup?
While the Sydney Sweeney “great jeans” ad may continue to fuel debates online, the numbers tell a different story. With nearly nine out of ten people unfazed by the campaign, it’s possible that the controversy is more of a social media flashpoint than a real-world scandal. For American Eagle, the attention — both positive and negative — might just be the perfect advertisement money can’t buy.